China–Europe Business Association
The China–Europe Business Association (CEBA) is an international chamber of commerce dedicated to strengthening economic, investment and cultural ties between China and European countries. Headquartered in Budapest with its Asia office in Hong Kong, CEBA brings together leading companies, industry associations and professional institutions across sectors including manufacturing, energy, technology, finance, logistics, legal services and education.
Recent Activities
The Second Half of the Industrial Internet: Why Chinese Manufacturing Must Ultimately Win Through B2B Branding
Over the past two decades, China’s internet development has revolved almost entirely around consumer internet. From e-commerce, mo···
Chessboard Reconfiguration: Rebalancing the China–Europe Trade System amid Industrial Competition and Structural Realignment
The global trade system is undergoing a profound structural transformation. This shift is not a short-term cyclical fluctuation,bu···
What Chinese industrial manufacturers lack most in global expansion is not orders, but brand strategy.
Over the past few years, I have worked with numerous Chinese industrial manufacturers pursuing global expansion. Whether engaged i···
News and Insights
The Second Half of the Industrial Internet: Why Chinese Manufacturing Must Ultimately Win Through B2B Branding
Over the past two decades, China’s int···…
Chessboard Reconfiguration: Rebalancing the China–Europe Trade System amid Industrial Competition and Structural Realignment
The global trade system is undergoing ···…
What Chinese industrial manufacturers lack most in global expansion is not orders, but brand strategy.
Over the past few years, I have worked···…
From Dark Factories to Dark Offices: China’s Systematic Manufacturing Edge and the Next Stage of B2B Brand Evolution
AbstractChina’s industrial system is s···…

























