On March 9, 2025, Kunlun New Materials officially announced the landing of its first overseas investment project - the Hungary project. On March 7th, Kunlun New Materials held an official announcement ceremony inside the building of the Hungarian Ministry of Foreign Trade and Foreign Affairs, marking the substantial progress stage of this important project. The project is located in the city of Szolnok, Hungary, with an investment of 40 billion forints (approximately 788 million yuan), and is expected to create 120 job opportunities for the local area. This measure not only demonstrates the accelerated promotion of Kunlun New Materials' globalization strategy, but also further consolidates the layout of Chinese lithium battery enterprises in the European market. 
Kunlun New Materials: Deeply cultivating the field of lithium battery electrolytes, taking a crucial step towards globalization strategy 
Kunlun New Materials was founded in 2004 and is a well-established enterprise specializing in the field of lithium battery electrolytes. After more than 20 years of development, the company has established long-term and stable cooperative relationships with globally renowned battery manufacturers such as CATL, EVE Energy, LG New Energy, and SK On. As one of the core materials of lithium batteries, electrolyte plays a crucial role in battery performance, safety, and lifespan. Kunlun New Materials holds an important position in the domestic electrolyte market due to its technological accumulation and market advantages. 

The landing of the Hungarian project is an important milestone in Kunlun New Materials' globalization strategy. The company chose Hungary as its first overseas investment destination mainly based on the following considerations: 
1. Geographical advantages of Hungary: Hungary is located in the center of Europe and is an important hub connecting East and West Europe, with convenient transportation and low logistics costs, making it easy to radiate the entire European market.  
2. Policy support from Hungary: In recent years, the Hungarian government has vigorously promoted the development of the new energy industry, providing multiple policy dividends such as tax incentives and land support for foreign-funded enterprises. 
3. Synergy effect of industrial chain: Hungary has become a popular destination for Chinese lithium battery companies to layout in Europe. Companies such as CATL and EVE Energy have invested and built factories locally. The addition of Kunlun New Materials will further strengthen the synergy effect of the industrial chain. 
Hungary: A 'bridgehead' for Chinese lithium battery companies to layout in Europe 
In recent years, Hungary has attracted a large amount of investment from Chinese lithium battery companies due to its advantageous geographical location, policy support, and industrial foundation. In August 2022, CATL announced the investment and construction of a new energy battery industry base in Debrecen, Hungary, with a planned production capacity of 100 GWh and a total investment of 7.34 billion euros (approximately 50.9 billion yuan). This is the largest single investment in the history of Hungary, and it is expected to achieve product supply by 2026, providing power batteries for more than 30 electric vehicle brands such as BMW, Mercedes Benz, and Volkswagen.  
In addition to CATL, companies such as EVE Energy, Xinwangda, Enjie Co., Ltd., and Huayou Cobalt have also established their presence in Hungary. EVE Energy invested 1.307 billion euros through its wholly-owned subsidiary to build a large cylindrical battery project for passenger vehicles; Xinwangda invests no more than 1.96 billion yuan to build the first phase of the new energy vehicle power battery factory project. The implementation of these projects marks the accelerated formation of a lithium battery supply chain system led by Chinese enterprises in Hungary.  
The addition of Kunlun New Materials Hungary project will further promote Hungary to become an important base for the European new energy industry. At the same time, Hungary will also become a "bridgehead" for Chinese companies to enter the European and American markets, providing important support for the global layout of Chinese lithium battery companies.  
The Strategic Significance of the Hungarian Project of Chinese Lithium Battery Enterprises 
1. Enhancing global market share: By establishing a production base in Hungary, Chinese lithium battery companies can more efficiently serve European customers, shorten delivery cycles, reduce logistics costs, and further increase their market share in the global electrolyte market.   
2. Strengthening technological cooperation and innovation: Europe, as the forefront of global new energy vehicle technology innovation, provides lithium battery companies with opportunities for deep cooperation with local research institutions and enterprises, which helps to promote the iterative upgrading of electrolyte technology. 
3. Enhancing supply chain stability: Building a factory in Hungary helps companies better cope with international trade barriers and supply chain risks, ensuring stable supply of products in the European market. 
Challenges and opportunities coexist 
Although the Hungarian project has brought huge development opportunities for Chinese lithium battery companies, the promotion of overseas projects also faces many challenges: 
1. The uncertainty of the political and economic environment: Changes in the political situation and economic policies in the European region may have an impact on the progress of the project. 
2. Cultural differences and localized operations: how to establish good cooperative relationships with local governments, enterprises, and employees is a key issue that enterprises need to address. 
3. Differences in technical standards and regulations: Europe has higher technical standards and environmental requirements for new energy products, and companies need to ensure that their products comply with local regulations. 
The landing of the Hungarian project by Chinese lithium battery companies is not only an important step in their global layout, but also a model for deepening cooperation between China and Hungary in the field of new energy. With more Chinese companies joining, Hungary is expected to become an important hub for the European new energy industry, and Chinese companies will also accelerate their entry into the global market through this "bridgehead". Although challenges still exist, driven by multiple factors such as policy support, technological innovation, and industrial chain synergy, the globalization path of Chinese lithium battery enterprises will inevitably become wider and wider.